Dec 5, 2022

Creating a macro-investment newsletter that provides concrete, tangible value in an already saturated environment is no easy task. While many value-accretive competitors exist in the industry, they often suffer from confirmed bias or only produce content to sell subscriptions.

The time has come to change this and try something different. Welcome to “The Mad King”, aka TMK.

TMK aims to be different, to think differently, and sometimes to be slightly provocative. Our mission is to integrate our team’s skill sets to empower you to become the most intelligent person in the room.

We will create content that will make you think above and beyond ordinary investment strategies and paradigms and empower your financial decisions with absolute transparency and goodwill. This is a promise that will be visible in our delivery.

While we rarely recommend a specific investment, we will provide the best tools and instruction for you to succeed by helping you build an investment thesis of your own.

The reason for this is simple: If you rely on someone to open a position or enter an investment, you will most likely also need input to close this position; we think at TMK that this is suboptimal; this is financial dependency rather than financial literacy.

When we say we are doing things differently, we mean it!

Our marketing approach is summarised as “The best marketing is no marketing”. We are creating an exclusive newsletter where the only way to signup is by invitation.

We will never run promotional campaigns as you know them or use the usual marketing trick to get you to subscribe. Instead, we approach the goal of financial literacy by wholly unique and choice means. Initially, only subscribers to certain high-quality publications will be able to sign up (via a code distributed to their subscribers); after that, we trust word of mouth to do its job, and the only way to subscribe will be via an invitation from our subscribers.

While we do understand this approach is risky and perhaps unusual, it will demand of us the highest quality content possible, as our success depends on user recommendations.

Why The Mad King, you might wonder?

We can all agree that markets always bring a little madness with them, especially over these last two years. And who doesn’t want to be the ruler of their finances? Isn’t that why we are all here, to reign over our financial literacy goals? Hence, we are The Mad King!

We at The Mad King choose to remain anonymous, as we believe it is the best way to produce unbiased content; egos will not stand in our way of delivering a top-tier product. This choice also allows us to be flexible in our research and utilize a dynamic framework.

Rest assured, the team behind The Mad King are by no means a novice. We are experienced entrepreneurs with a track record in finance, analysis, and macro – more than a decade!

If world-class people like Grant Williams (Author of Thing That Makes You Go Hmmm – TTMYH and Real Vision co-founder) are willing to recommend us to their subscribers, you might curiously ask yourself, “Why is that?”

The short answer is that he knows our background; he has seen our entrepreneurial experience and work done with financial institutions; he knows our work ethic is unmatched and that we will always go the extra mile to deliver.

What to expect?

1/ The King’s speech.
This is our flagship publication—forty to fifty pages covering macro trends, markets, business, technology, and more.

2/ The King’s mood.
You are bombarded with information every day. “The kind’s mood“will filter the noise for you and bring you one theme or topic at a time worth reading about.

3/ The King’s pick.
"A picture is worth a thousand words."
Under this premise, our monthly chart packages will be worth as much as a master dissertation…every month! We will curate the top twenty charts crossing our path every month.

4/ The King’s database. (Later in 2023)
We have built a comprehensive charts database of more than 2,000 (and growing!) to monitor countries, sectors or specific themes efficiently. We think it is so good; it would be a shame not to share it with our readers.

Additionally, we may publish guest articles from time to time, allowing you to learn from the best experts in the field.

5/ The King’s court. (Later in 2023)
The community is the real jewel of our kingdom. In a nutshell, we will have a dedicated, exclusive slack channel to interact with one another.

Our content will be exclusively produced and distributed on The Mad King platform and accessible via the website, our iPad application, and our substack

The Mad King will not only make sure that you get the best content possible it will also make sure to create the smoothest experience to consume it.

This is just the beginning, and we will have more surprises for you soon. To quote Wayne Gretzky, “Go where the puck is going, not where it has been.” Indeed, we are the puck.